We’ve been having an intriguing discussion of the way the word “nuanced” has been transformed from a positive term (suggesting subtle, complex, considered) to a negative term (suggesting wishy-washy, evasive, or pseudo intellectual). I suggested that this was primarily something that American conservatives had initiated; but when I asked for examples that ran the other way (positive or neutral terms that had been imbued with strong negative association by lefties), Treehugger and KevinG quickly came up with two excellent examples.

This is interesting, and I’d like to explore it further. Why bother? Because the more sensitized we become to the emotional loading of our vocabulary, the easier it becomes to see through the conditioned responses those words have been programmed to elicit.

So far, in terms of neutral/positive words poisoned by the right, we have “liberal”, “nuance”, and “feminist”. Any other examples?

Neutral/positive terms poisoned by the left are “neoconservative”, “fundamentalist”, and “American-style”. Any other examples?

Remember, the term had to start out as a simple descriptor, without emotional baggage.

Go to.


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